Nivea: Style, Uncapped- Customized Lip Balm Cap and Fulfillment  

9

Objective

To develop an online design tool where consumers create – and purchase – their own customized lip balm.

9

Solution

Be Decorating developed custom APIs to transfer the consumer’s data into its print-on-demand order stream from the Style Uncapped ordering site. This information would then securely travel into the order fulfillment and variable composition process, which composes the custom label, flavor selection and shipping label.

Nivea: Style, Uncapped- Customized Lip Balm Cap and Fulfillment  

Process

We developed the automated file management workflow, generated and printed the consumer designed POD custom labels, picked, packed, and shipped each piece to the end user. Each order was shipped within 5 days with customers receiving an email confirmation with tracking info and an image of their customized product.

Outcome

With our support, the Nivea brand engaged, fulfilled, and decorated 400,000 lip balms with unique consumer designed labels.

Customized Lip Balms Decorated and Shipped

Get a Quote For Your Project