Maui Jim: Personalized Holiday Shopper Incentive
Objective
To create loyalist CRM contacts for remarketing efforts, Maui Jim wanted to incentivize and reward holiday shoppers with a personalized sunglass case.
Solution
Consumers that purchased any pair of Maui Jim glasses would submit their receipt digitally, then Be Decorating would receive a file containing the shopper’s information.
Maui Jim: Personalized Holiday Shopper Incentive
Process
Be Decorating developed a new process to personalize dimensional products. Utilizing our partnership with SNIPP to validate the purchases, we were able to receive the customer’s details for personalization (names, #1 Dad, etc.) and shipping information.
Outcome
We sent over 40k sunglass cases to Maui Jim customers within a 4 week time period. They loved the personalized details that made the sunglass case a long-lasting, enduring product experience.