Nivea: Style, Uncapped- Customized Lip Balm Cap and Fulfillment
Objective
To develop an online design tool where consumers create – and purchase – their own customized lip balm.
Solution
Be Decorating developed custom APIs to transfer the consumer’s data into its print-on-demand order stream from the Style Uncapped ordering site. This information would then securely travel into the order fulfillment and variable composition process, which composes the custom label, flavor selection and shipping label.
Nivea: Style, Uncapped- Customized Lip Balm Cap and Fulfillment
Process
We developed the automated file management workflow, generated and printed the consumer designed POD custom labels, picked, packed, and shipped each piece to the end user. Each order was shipped within 5 days with customers receiving an email confirmation with tracking info and an image of their customized product.
Outcome
With our support, the Nivea brand engaged, fulfilled, and decorated 400,000 lip balms with unique consumer designed labels.